Evidence that wins renewals, pitches, and expansion.
Radar is the commercial instrument that sits alongside the account team. A continuous, evidence-based reason to be in front of each client, and a reason the client wants you there.
One change, increase revenue. The agency briefing.
Introduction
This page is written for account directors, new-business leads and managing partners.
Radar is a standing evidence layer across the agency's book of business. It gives each client conversation, pitch and renewal something specific to work from. It does not replace the agency's craft; it gives that craft something to act on each week, across each account.
Read the rest of this page as a working brief. The sections move from where revenue can leak, through what Radar does, to the commercial and operational terms. The image that follows is the one-picture version.
Where revenue can leak
Accounts are often lost in the quiet months between campaigns, when there is nothing concrete to show a client and nothing specific to talk about. The relationship drifts, a procurement review appears, and by the time the renewal conversation starts the client may already be weighing options.
The same can happen on new business. Strong pitches land with prospects who find it hard to tell one agency's method from another's. Differentiation rests on tone of voice and case studies, and fee pressure tends to follow.
Radar exists to close that gap. It gives each account team a continuous, evidence-based reason to be in front of the client, and a reason the client wants them there.
What Radar gives the agency
A standing evidence layer across all client relationships. Prospective, current, lapsed. Each account carries a living record of AI readiness, content health, risk posture and commercial opportunity, updated as the client's digital estate changes.
Account teams can use that record three ways: to open conversations that outreach alone no longer opens, to anchor pitches in client-specific findings rather than generic capability decks, and to build each quarterly review on what the agency can see across the client's estate.
The shift is from telling the client what was done last month to showing the client what the agency can see across their estate.
How the pricing works
Radar is a flat per-site subscription, so the cost is predictable and simple to set against the value of an account.
Flat per-site subscription for active accounts, and free scans for anything the agency wants to use in prospecting. No per-seat cost inside the agency, and no usage limits.
The agency owns the client relationship and the commercial work. Radar provides the infrastructure, the data, the automation, and the ongoing development of the underlying model.
Where it sits in the agency toolkit
Radar is not a CMS, not an analytics platform, not a replacement for the tools account teams already use. It sits upstream of them, feeding signal into the rituals that already exist: the weekly account meeting, the quarterly review, the pitch prep room, the renewal brief.
For strategists, Radar surfaces content and readiness gaps worth briefing against. For account directors, it produces the client-specific artifacts that make renewal conversations concrete. For new business, it turns a prospect list into a prioritized sequence, ranked by the evidence the agency can walk in with on day one.
It is a commercial instrument, not a reporting tool. The distinction matters.
What the client sees
The client sees an agency that is paying attention. Each conversation the agency opens with Radar-sourced findings is one where the client can learn something about their own estate.
Over time, the conversation can move from deliverables produced last month to what the agency can see across the estate now.
What the agency gives up
Honest answer: a handful of comfortable habits. The quarterly review built from slides recycled across ten clients. The pitch where the same capability deck gets lightly repainted. The renewal discussion where "we've been great partners" has to carry the weight of the entire argument.
Those habits give way to a standing flow of client-specific evidence. It is more exposing, in that there is nowhere for generic work to hide.
What Radar is built to do
Radar is built to help on three fronts. Outreach that arrives with a client-specific observation rather than a generic capability pitch. Pitches anchored in concrete findings rather than claimed differentiation. And reviews that surface adjacent opportunities worth discussing.
The underlying research is available on request.
What a week looks like with Radar
The same rhythm, each week.
What we ask of the agency
Put Radar in front of each account. Not just the difficult ones. The pattern breaks if it becomes "the tool we use for accounts at risk". That is too late. It is a standing part of the account rhythm or it is nothing.
Give it a full client cycle before judging it: one quarterly review, one renewal conversation, one competitive pitch.
Tell us what is missing. The platform improves faster when agencies who use it commercially are the ones telling us which signals matter and which don't.
What the commercial relationship looks like
One subscription per active client site. Flat. Predictable. Billable to the client, absorbable by the agency, or bundled into the retainer. whichever fits the account shape. No per-seat cost inside the agency, no usage meters.
Free scans for prospecting, on any public site the agency wants to evaluate. Treat those as pitch currency. They are designed to be used liberally at the top of the new-business funnel.
Annual commercials, reviewed together. We are not interested in sticky contracts. We would rather agencies renew because Radar is earning its place in the work.
How we measure whether this is working
Two questions. First, are the agency's clients renewing, at a fair margin, with Radar in the account rhythm? Second, is the agency's new-business close rate moving on pitches where Radar was part of the brief? Those are the questions worth asking after a couple of cycles.
We don't measure ourselves on seat count, feature adoption, or time-in-app. Those numbers say little about whether the platform is earning its place. The commercial conversation does.
What happens next
Pick one account. A real one, with a real renewal date, ideally one the agency would describe as "fine, but not guaranteed." Put that account through Radar for the next two weeks. Bring the findings to the next client meeting.
If the conversation at that meeting is better than the one you would otherwise have had, you already have the answer.
Closing position
If any of the above reads as worth testing, the lightest way to test it is to put one real account through Radar and see what falls out. Fifteen minutes, one site, client-specific findings on the table by the end of the call.