https://agency.aaanow.ai/articles Field notes, working theory and short reads from the team building Radar, on client confidence, agency revenue, AI readiness, and the discipline of evidence. en-US AAAnow Tue, 23 Jun 2026 09:00:00 GMT 1440 https://agency.aaanow.ai/evergreen-pr-sector-benchmark https://agency.aaanow.ai/evergreen-pr-sector-benchmark Tue, 23 Jun 2026 09:00:00 GMT Being Heard David Milton A sector Scorecard turns independent measurement into the benchmark a market checks itself against, and that benchmark earns coverage for as long as positions keep moving. How an agency runs it as evergreen PR, and carries it through to retention and existing-client revenue. https://agency.aaanow.ai/if-ai-is-the-front-door https://agency.aaanow.ai/if-ai-is-the-front-door Tue, 16 Jun 2026 09:00:00 GMT AI Readiness Matthew McQueeny Sam Altman predicts AI will soon handle most of what agencies and creative teams do. In a conversation with Matthew McQueeny, Lawrence Shaw of AAAnow argues the foundation underneath, what AI can actually read about you, decides what that leverage is worth. https://agency.aaanow.ai/why-agency-pitches-are-becoming-harder-to-remember https://agency.aaanow.ai/why-agency-pitches-are-becoming-harder-to-remember Mon, 15 Jun 2026 09:00:00 GMT Agency Revenue David Milton One agency adviser sat through more than 1,000 credentials presentations; fewer than 10 stood out. What independent research says about how buyers really decide, and what gives a familiar room a reason to remember one agency over another. https://agency.aaanow.ai/radar-and-the-benchpress-2026-priorities https://agency.aaanow.ai/radar-and-the-benchpress-2026-priorities Fri, 12 Jun 2026 09:00:00 GMT Agency Revenue Lawrence Shaw BenchPress 2026, Driving Agency Growth, sets out where £1m+ agencies are placing their bets for the year. A section-by-section review marking where The Agency Revenue Radar carries the work, with each figure stated to its source. https://agency.aaanow.ai/ai-search-visibility-is-not-ai-readiness https://agency.aaanow.ai/ai-search-visibility-is-not-ai-readiness Tue, 09 Jun 2026 09:00:00 GMT AI Readiness Lawrence Shaw Sitecore’s acquisition of Scrunch has put AI search visibility in focus. But visibility and AI readiness answer different questions: how an organization appears in AI-generated answers, and whether the material underneath is fit to be read, trusted, and reused. https://agency.aaanow.ai/what-ai-sees-not-what-you-say https://agency.aaanow.ai/what-ai-sees-not-what-you-say Mon, 08 Jun 2026 09:00:00 GMT AI Readiness Lawrence Shaw A summary of the AI Readiness paper, the exposure it sets out, and the sequence that closes it. https://agency.aaanow.ai/ai-readiness-by-client-status https://agency.aaanow.ai/ai-readiness-by-client-status Sun, 24 May 2026 09:00:00 GMT AI Readiness John Lyons One AI readiness conversation, worth something different to a present client, a lapsed client, a prospect, a live discussion, and an inbound inquiry. What it is worth to you and to the client at each status, with a ready message for each. https://agency.aaanow.ai/re-engage-dormant-accounts https://agency.aaanow.ai/re-engage-dormant-accounts Mon, 18 May 2026 09:00:00 GMT Agency Revenue David Milton Restart lapsed client conversations with account-specific evidence. Automated outreach that earns replies, not generic 'just checking in' messages. https://agency.aaanow.ai/who-speaks-for-the-organization https://agency.aaanow.ai/who-speaks-for-the-organization Tue, 12 May 2026 09:00:00 GMT AI Readiness Lawrence Shaw Owning your AI narrative. AI is now reading your organization from the outside, PDFs, archived documents, forgotten pages, and assembling a version of you that you may no longer fully control. https://agency.aaanow.ai/21-percent-win-more-deals-research https://agency.aaanow.ai/21-percent-win-more-deals-research Tue, 21 Apr 2026 09:00:00 GMT Agency Revenue Peter Wright The research behind the 21% win more deals figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it. https://agency.aaanow.ai/the-one-change-that-wins-more-pitches https://agency.aaanow.ai/the-one-change-that-wins-more-pitches Mon, 13 Apr 2026 09:00:00 GMT Agency Revenue Peter Wilson Most of the decision forms before the pitch is heard. The agency that arrives with current evidence about the buyer, not only about itself, holds the rarer thing to offer, and a familiar room a reason to remember it. https://agency.aaanow.ai/17-percent-client-revenue-uplift-evidence https://agency.aaanow.ai/17-percent-client-revenue-uplift-evidence Sat, 04 Apr 2026 09:00:00 GMT Agency Revenue Peter Wright The evidence behind the 17% client revenue uplift figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it. https://agency.aaanow.ai/give-bdrs-target-named-outreach https://agency.aaanow.ai/give-bdrs-target-named-outreach Sun, 29 Mar 2026 09:00:00 GMT Agency Revenue Peter Wright Replace generic templates with target-named insight. IN|SITE delivers the personalization in 4 minutes rather than 2.5 hours, so BDRs lead with something specific, relevant, and provable. https://agency.aaanow.ai/58-percent-be-heard-more-facts https://agency.aaanow.ai/58-percent-be-heard-more-facts Tue, 17 Mar 2026 09:00:00 GMT Agency Revenue Peter Wright The facts behind the 58% be heard more figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it. https://agency.aaanow.ai/digital-agencies https://agency.aaanow.ai/digital-agencies Mon, 02 Mar 2026 09:00:00 GMT Agency Revenue Peter Wright For agencies. A standing, independent reading of how AI finds and represents a client, taken from the outside in and applied across present, lapsed and prospective clients. https://agency.aaanow.ai/automate-quotes-and-meeting-work-packs https://agency.aaanow.ai/automate-quotes-and-meeting-work-packs Wed, 04 Feb 2026 09:00:00 GMT Agency Revenue Peter Wright Generate evidence-led work packs on demand. Cut pre-meeting prep time, improve quote accuracy, and close reviews with clearer next steps. https://agency.aaanow.ai/how-losing-the-pitch-is-worth-more https://agency.aaanow.ai/how-losing-the-pitch-is-worth-more Wed, 19 Nov 2025 09:00:00 GMT Agency Revenue Peter Wright Losing a client rarely ends the story. A long-term account moved its website to another agency and performance collapsed. Because the client stayed on the Scorecard, the original agency spotted the decline, stepped in with evidence, and won a $40,000 engagement. https://agency.aaanow.ai/3-percent-of-agency-executives-aware https://agency.aaanow.ai/3-percent-of-agency-executives-aware Sun, 28 Sep 2025 09:00:00 GMT Agency Exposure David Milton How changing accessibility laws are creating automatic liability for agencies, and why the window for action is closing. Vendor accountability is now written into law, and responsibility cannot be contracted away. https://agency.aaanow.ai/neoshields-scorecards-that-drive-leads https://agency.aaanow.ai/neoshields-scorecards-that-drive-leads Fri, 08 Aug 2025 09:00:00 GMT Use Case Laura Shilstone How Neoshields, a 14-person digital risk consultancy in Paris, uses scorecards to get heard by the right prospects, win competitive tenders, and turn client monitoring into billable work, on about an hour of admin a month.