One platform fee. Unlimited reach.
One annual platform fee opens unlimited reach: a readiness audit on any site, a scorecard across any sector, run as often as you like. The services that earn revenue are bought only as a client converts, at partner prices.
The commercial model, set out from the AAAnow proposition.
The commercial model
The model is built around how agencies actually work. It has two parts, and only one of them is a standing cost. A flat platform fee keeps the service available and gives you everything you need to prospect. From there, the work that does the earning draws on a credit wallet, used only as a client agrees to it.
One number, set by your Qualifying Digital Revenue. It keeps The Agency Revenue Radar running across your addresses, opens unlimited prospecting, and includes the launch kit. This is the only standing commitment.
Oversight, work packs, sector scorecards and discovery, drawn from a credit wallet only as a client agrees to them. Partner buy prices, used internally or resold at your own margin.
The partner pays when it is in revenue. Prospecting runs freely, and spend arrives only as accounts convert.
So the heavy lifting happens before any money is at risk. You can open the conversation across the whole book at once, and spend follows revenue rather than running ahead of it.
The platform fee
One fee, once a year. It keeps Radar running across your addresses, priced on your Qualifying Digital Revenue: the specific portion of revenue you earn from digital projects or digital media spend management, not your total agency turnover. So it scales with the size of the business rather than a list of features.
It also covers the launch kit: sales enablement and client-facing collateral, a scorecard-led positioning document, suggested content for your own website, and IN|SITE set up on that website as a self-assessment that brings prospects in to check their own AI readiness.
“Qualifying Digital Revenue” is strictly defined as the net revenue your agency earns from digital project fees or digital media spend management. It explicitly excludes non-digital revenues such as traditional print, offline PR, linear broadcast, or non-digital strategic consulting. This tier is self-declared by the partner agency at enrollment.
That is the whole of the fixed commitment. Everything past this point is optional, bought as a client converts, and described in full below.
What the fee already opens
Before a single service is bought, the platform fee opens unlimited reach. This is the part the proposition calls being heard: an independent read of how AI sees any organization, ready to put in front of a prospect at no extra cost.
One-to-one readiness audits, organization-wide scorecards, whole-sector scorecards: the reach is unlimited, and partners are free to resell any of it to their own clients at their own margin.
Worked example: account-based marketing
Here is how the reach turns into revenue, in the way the board describes it. It is an example, not a promise, and the figures are the ones the example uses.
A sample readiness audit on one or two of a prospect’s sites, or a short AI-readiness assessment, sent at no cost. The first run on any domain is free, so there is nothing to recover if the conversation goes nowhere.
“I like that. I’d like it across all of these.” Say the organization runs a hundred sites, some you work on, some you have never touched.
Your first scorecard is unlimited and free. You run it across all hundred sites, the ones you manage and the ones you do not, and hand back a single results scorecard covering the whole estate.
The client shares it through their own trusted contacts, inside their own walls, up to the board. You now hold a board-level view of their estate, and a reason to talk to everyone in the organization.
Each conversion is scoped work the platform has already opened: standing oversight, a work pack, discovery of the sites no one is tracking, the next sector’s scorecard. The reach was free; the spend arrives as the client says yes.
An illustration, using the example’s own figures. What a partner charges a client is set by the partner; the resale price shown is the one the board uses to describe the case.
The shape is the point. Free reach earns the first scorecard a place on the board’s desk, a single resale can return the year’s fee, and from there each further conversion is scoped work the platform has already opened. Repeat it, and scale it.
Services, as clients convert
These are the services that do the work, drawn from the credit wallet as a client says yes. They are partner buy prices: use them internally, or resell to clients at your own margin. Nothing here is a standing cost, so exposure stays close to nil until revenue is in view.
Independent evidence on one organization, for pitches, account entry and benchmarking. The first run on any domain is free, so prospecting carries no cost.
Continuous oversight of a client web address, tracking AI readiness and alerting on shifts. Keeps you present between projects, the basis of retention.
The AI-reviewed action pack: what to address now, a costed week of work with the issue detail and the standard. The engine of monthly improvement.
The complete audit at diagnostic level across all pages and PDFs. The annual picture, priced and ready to plan against.
Scorecards
A Scorecard applies IN|SITE across a sector. The first is free, across unlimited sectors, for your own use or as a client service. After that, pricing is by the number of sites, taken once or as an annual subscription of four runs across the year.
This is the instrument behind the account-based example above: one scorecard across a client’s whole estate, covering the sites you manage and the ones you do not.
Discovery
Discovery finds the unknown estate, the orphaned and forgotten sites an organization no longer tracks, and brings them into view. It feeds the client’s own Scorecard and opens a defined program of work for the agency.
Closing position
One annual fee buys the reach. The services arrive only as clients convert, at prices you resell on. An agency that runs this as standard is not a vendor waiting to be asked, it is the partner already holding the evidence. The simplest way to see it is to put one real client estate through a scorecard and bring the result to your next conversation.