Private Scorecard
The Private Scorecard benchmarks a single organization, account by account and site by site, against how its field is read. It is a private review, written for the board, that the client can act on.
What it is
One organization, read against its field.
The Private Scorecard benchmarks a single organization, account by account and site by site, against how its field is read. It is a private review, written for the board, that the client can act on.
In the pitch
Walk in holding a picture of the prospect they have not seen.
Walk into a pitch holding a picture of the prospect's whole digital landscape they have not seen. For the sites they want worked on, it shows what working with the agency looks like from the first day. Kept in place, it gives the client a monthly view across that landscape, so the agency stays in frame across the relationship rather than only on the day of the pitch.
The argument is evidence about them, not opinion about the agency, and that is the differentiator. Used this way, the Private Scorecard supported a 21% uplift in pitch wins, on a comparable pitch-count basis (AAAnow deployment data, 2025).
Read the evidenceHow else it is used
From the board down, it opens doors across the account.
Distributed from the board down, it opens new doors inside the account, the basis of account-based marketing.
As a standing review it shows where the client stands and the gains made over time, which introduces a retainer that further services attach to.
It evidences the agency's capability, which supports the fee that capability earns.
It sells as a standalone review, to the corporate market or to a named target, the first step a wider engagement builds on.
Across the client lifecycle
Four stages, from a board-level first read through to a record the client uses to recommend the agency.
A board-level read of a single organization against its field, opening doors inside the account.
Account-based marketing within the account: benchmarking the sites you already run against the wider estate, evidencing your value and keeping the client close.
Account-based marketing to expand, the same benchmark targeting the parts of the organization, and the sites, you do not yet run.
A measured, board-ready record the client uses to recommend the agency and justify the spend.