Search & visibility
SEO Analyst
Search performance, technical SEO, content optimization.
The Radar Platform
Why this wasn’t
possible until now.
To build Radar yourself you’d need $4.6M, and lots of data points (3.7 trillion is what we started with), a lot of patience, some experience of digital failure, and the ability to model impact. We’ve been doing this for 25 years, which gives us a bit of a head start.
The full cost of building this yourself.
Even with all the tools, specialists and free checks available today, you’d still be missing the modeled view across them. That’s what Radar brings, ready to use.
RequirementBeforeWith Radar
Diagnostic systems25+ years of developmentAlready built, already refined
Data points3.7 trillion collectedAlready modeled
Investment needed$4,600,000+Already invested
Run time11 days per site11 minutes per site
Cost per website$6,600 per site$250 per month, client / site (OVER|SITE)FREE any website (IN|SITE)
The objection
“Haven’t we
got bits of this?”
Yes, probably. You may have free SEO tools, an accessibility scanner, a performance budget set in your release process, and a developer who keeps a close eye on Core Web Vitals. Your technical team almost certainly likes the tool they’ve picked, and they’re not wrong to.
The piece that has been missing is a single system that looks at all the fundamentals across each account, then analyzes them together. Without that, each tool reports in its own silo, on its own page sample, in its own scoring language. There’s no way to turn that into a prioritized plan, a costed work pack, or a confident answer to a client question, in seconds.
Radar is the layer above your tools, not a replacement for them. Keep what your team likes. Add the view that finally connects them.
What it took, the long way
Six specialists,
one report, hundreds of hours.
Creating this level of insight for commercial use has been prohibitively expensive and time consuming. It required multiple specialists, many tools, and extensive manual effort to understand visitor behavior, assess experience and compliance, and decide what mattered.
For a typical 21,058-element site, doing this the old way costs:
Human time
$6,068
Total cost of six specialists, at $74/hr.
Hours of effort
82:00
Combined hours across the team to analyze one site.
Commercial tools
$483
License cost of the diagnostic tools you would also need.
Previously we’ve been held back by numerous, differing technical diagnostic tools applying checks some by page, regardless of consumption or consideration of AI Readiness or traditional users challenges related to value or risk. Turning findings into prioritized plans and costed work would take hundreds of hours, cost thousands, if actually possible before”
The team
Six skills.
Six languages.
Each role reads a website in its own language. SEO speaks in keywords and crawl paths. UX in flows and friction. Compliance in clauses. A real plan only appears when all six are reconciled against the same evidence. Radar carries each fluency, then reconciles them, in seconds.
Experience & journeys
UX Researcher
User experience assessment, journey mapping, usability review.
Technical & performance
Developer
Technical implementation, performance analysis, code review.
Compliance & law
Auditor
GDPR, accessibility law (WCAG), carbon footprint assessment.
AI readiness & data
AI Analyst
AI readiness assessment, structured data analysis, automation compatibility.
Coordination & delivery
Project Manager
Coordination, prioritization, delivery planning.
Estimates based on typical agency rates ($74/hr) and page complexity.
The bit single tools miss
One issue, many principles.
That’s the analysis we add.
A single problem on a page rarely sits in just one place. A heading that is poorly written can hurt search visibility, confuse a user, fail an accessibility rule, and weaken the brand voice at the same time. Six tools will each report their share of it. None will tell you which fix moves the most ground.
Impact analysisprimary → secondary → combined
Primary impact
Where it hurts most.
The principle the issue most directly undermines, scored against page value and visit volume.
Secondary impacts
Where it ripples.
The other principles the same issue degrades, scored separately, so the full cost is visible.
Combined value
What fixing it unlocks.
The total value and risk movement when the issue is resolved, ordered against all other actions.
The next missing piece
A matrix of
page value, not a list of pages.
Even if you had the six skills, the six tools, and the resulting report, you would still need to map content activity across the site to know which pages to deal with first. Most plans default to a flat list of pages and a flat list of issues. That is not a plan, that is an inventory.
Radar builds a matrix of content value across each page so the work can be ordered by what actually moves the business. Key pages first, visited pages next, template fixes scoped so they ripple to everything downstream.
Content value matrixhigh value · high visits
Value ↑Visits →
Each dot is a page. Size shows combined value and risk movement. Color shows the principle that gains most when issues there are fixed.
Intelligent costing
Prioritize and cost in seconds,
not in weeks.
A flat hourly estimate over a list of pages is a guess. The work pack underneath Radar is built from the actual actions identified, the difference between fixes and investigations, the page they sit on, and the time those tasks take in practice. On top of that, we forecast the work around it: review, walkthrough, coordination, testing.
Work Breakdown
assess→prioritize→cost→confirm→bill
Summarizes assessed work as estimated effort by activity, based on assessment of fundamentals, separating investigation from fixing to support prioritization and phased delivery.
Estimates are SMART. Initial fixes typically require more time than subsequent fixes. Investigation is where the fix is not yet defined, and effort varies, from quick confirmation to deeper analysis (for example, poor performance).
Time costed at $74/hr. Minimum $50 charge reflects baseline page assessment effort, minimum of 40 minutes. Work pack shows detailed remediation by page. Ratings reflect the scale and impact of issues identified, not delivery quality or prior investment.
Task / PageElementsActionsHours(fix)(inv)Cost
ADMIN13:45 hrs · $1,017.06
Covers review of findings, client walkthrough, coordination, and final testing to ensure accuracy, agreement, and readiness for delivery.
DEFINED WORK48:04 hrs · $3,554.77
The remediation actions identified across all pages and specific URLs, with estimated effort and cost for each fix or investigation.
All pages / URLs
Prioritizes actions that improve outcomes across all pages, including key template fixes, ensuring consistent value and risk reduction for all visitors.
Common ActionsNA74:203:250:55$321.18
Specific URLs
Pages are ordered by impact on core fundamentals, prioritizing issues that undermine value or create unnecessary risk.
1.website-example.gov/venues/become-cere…
1,06712:061:320:34$156.312.website-example.gov/alyse-baker-artistry
98910:400:050:35$50.003.website-example.gov/ceremonies/civil-part…
82110:400:200:20$50.004.website-example.gov/contact
79820:430:030:40$50.005.website-example.gov/our-town-hall
1,04530:400:210:19$50.006.website-example.gov/accessibility
94332:132:130:00$163.497.website-example.gov/ceremonies
1,10240:400:160:24$50.008.website-example.gov/ceremonies/renewin…
1,02350:460:240:22$50.009.website-example.gov/ceremonies/marriag…
87681:510:481:03$136.7510.website-example.gov/home
1,25692:300:292:01$185.58The multiplier
Fix once,
improve everywhere.
Across a site, the same kinds of issues repeat. A heading pattern, a missing alt, a slow component, a weak primary call to action. Radar groups these as Common Actions, mapping page value across the pages they appear on, and orders them by combined uplift when resolved once at the template level.
That is the amplified advantage. One fix, applied in the right place, lifts value across many pages at once. The work pack shows where, how much, and what else moves with it.
One common action across a site9 of 16 pages lifted
lifted
page
lifted
page
page
lifted
page
lifted
lifted
page
lifted
lifted
page
lifted
page
lifted
One Common Action, applied at the template level, lifts nine of sixteen pages in this example. The matrix decides which Common Action moves the most ground first.