Punching above their weight, on an hour a month.
Neoshields is a boutique digital risk consultancy: privacy, compliance and online exposure for central government, higher education and listed companies.
Like many specialist firms, they had to stand out in competitive tenders, open conversations with cold prospects, and stay visible to existing clients without pouring hours into it. Scorecards became the way they do all three.
- Agency: Neoshields
- Location: Paris, France
- Team: 14 people
- Focus: digital risk, privacy, compliance & online exposure
- Sectors: central government, higher education, listed companies
01The challenge
Neoshields helps organisations protect their reputation, keep privacy compliance in order, and reduce their digital exposure. Three hurdles kept getting in the way:
- Standing out in competitive tenders.
- Engaging cold prospects in a way that felt relevant, not promotional.
- Staying visible to clients without constant manual effort.
02The approach: scorecards
To change how they reach prospects and look after clients, Neoshields built scorecards into the way they work. Two products do most of the lifting: IN|SITE for outreach, and OVER|SITE for client monitoring.
03IN|SITE: from cold outreach to warm conversations
IN|SITE has become the team's go-to sales tool. They run a targeted scorecard for each prospect and send the result as part of a LinkedIn connection message or email follow-up. The first contact arrives with something specific and credible attached, not just a pitch.
As the Head of Growth puts it:
It's a game-changer. We're not just sending a message, we're giving them immediate, relevant and credible insight. That opens doors. Whether it's a university, a ministry or a listed group, the scorecard makes contact feel urgent and personalised, not just promotional.
04OVER|SITE: monitoring that drives conversations
Neoshields runs OVER|SITE across more than 150 client domains. It sends monthly, automated updates that flag shifts in compliance, accessibility or digital performance. Those updates have become the backbone of how the team manages accounts:
- Alerts signal where something needs fixing.
- Insights become talking points in review calls.
- Trends turn into billable investigations.
And it runs on roughly one hour of admin a month, thanks to the automation and reporting.
It's like a radar. It shows us where to act and when to get in touch. That makes us more valuable and more visible, without more work.
05The results
Neoshields reports the change across four areas:
- More replies: IN|SITE-led LinkedIn outreach sees higher acceptance and reply rates.
- Stronger pitches: scorecards offer proof, not promises, which helps win competitive bids.
- Warmer retention: OVER|SITE keeps client relationships close and grounded in evidence.
- More paid work: alerts turn into engagements, without chasing.
06In their words
Scorecards help us punch above our weight. It opens doors, keeps clients close, and adds value we couldn't deliver manually. Client review, understanding and gaining focus only takes us an hour a month to run.
A note on the scorecards
This story is based on AiSC, the forerunner to The Agency Revenue Radar. The IN|SITE and OVER|SITE scorecards described here are still available today, and the same approach now sits inside The Radar.