Articles, research
& dispatches
from the field.
Short, practical writing on agency growth, client confidence, retention, and the quiet mechanics of getting renewed.
Where The Agency Revenue Radar fits the BenchPress 2026 priorities
BenchPress 2026, Driving Agency Growth, sets out where £1m+ agencies are placing their bets for the year. A section-by-section review marking where The Agency Revenue Radar carries the work, with each figure stated to its source.
If AI Is the Front Door, What Does It See?
Sam Altman predicts AI will soon handle most of what agencies and creative teams do. In a conversation with Matthew McQueeny, Lawrence Shaw of AAAnow argues the foundation underneath, what AI can actually read about you, decides what that leverage is worth.
Why agency pitches are becoming harder to remember
One agency adviser sat through more than 1,000 credentials presentations; fewer than 10 stood out. What independent research says about how buyers really decide, and what gives a familiar room a reason to remember one agency over another.
AI Search Visibility Is Not the Same as AI Readiness
Sitecore’s acquisition of Scrunch has put AI search visibility in focus. But visibility and AI readiness answer different questions: how an organization appears in AI-generated answers, and whether the material underneath is fit to be read, trusted, and reused.
What AI sees, not what you say
A summary of the AI Readiness paper, the exposure it sets out, and the sequence that closes it.
AI readiness, by client status
One AI readiness conversation, worth something different to a present client, a lapsed client, a prospect, a live discussion, and an inbound inquiry. What it is worth to you and to the client at each status, with a ready message for each.
Re-engage dormant accounts automatically, with evidence that earns a reply
Restart lapsed client conversations with account-specific evidence. Automated outreach that earns replies, not generic 'just checking in' messages.
Whitepaper: Who Speaks for the Organization
Owning your AI narrative. AI is now reading your organization from the outside - PDFs, archived documents, forgotten pages - and assembling a version of you that you may no longer fully control.
21% Win More Deals. The research.
The research behind the 21% win more deals figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it.
The One Change That Wins More Pitches
Most of the decision forms before the pitch is heard. The agency that arrives with current evidence about the buyer, not only about itself, holds the rarer thing to offer, and a familiar room a reason to remember it.
17% Client Revenue Uplift. The evidence.
The evidence behind the 17% client revenue uplift figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it.
Give BDRs target-named outreach that triggers real conversations
Replace generic templates with target-named insight. IN|SITE delivers the personalization in 4 minutes rather than 2.5 hours, so BDRs lead with something specific, relevant, and provable, and improve first-call progression.
58% Be Heard More. The facts.
The facts behind the 58% be heard more figure on Agency Revenue Radar: what it measures, how the picture is built across an agency's book of business, and how to read it.
Being heard, standing apart, and the revenue that results
For agencies. A standing, independent reading of how AI finds and represents a client, taken from the outside in and applied across present, lapsed and prospective clients.
Automate quotes & meeting work packs so client reviews can be evidence-led
Generate evidence-led work packs on demand. Cut pre-meeting prep time, improve quote accuracy, and close reviews with clearer next steps.
How losing the pitch is worth more. 30 days, $40,000.
Losing a client rarely ends the story. A long-term account moved its website to another agency and performance collapsed. Because the client stayed on the Scorecard, the original agency spotted the decline, stepped in with evidence, and won a $40,000 engagement.
3% of Agency Executives Are Aware of What Comes Next
How changing accessibility laws are creating automatic liability for agencies, and why the window for action is closing. Vendor accountability is now written into law, and responsibility cannot be contracted away.
Neoshields: scorecards that drive leads
How Neoshields, a 14-person digital risk consultancy in Paris, uses scorecards to get heard by the right prospects, win competitive tenders, and turn client monitoring into billable work, on about an hour of admin a month.